Cold calling (aka telemarketing).

The most hated of all marketing channels.

It’s hated so much it couldn’t possibly work in 2024, right?

But what if there were a way to make it so that the calls weren’t cold?

That’s exactly what we did at my agency last month, and the results have been mind-blowing.

Here are the stats from the past 30 days:

4,790 calls
79 demos booked
16 paying clients
£48k revenue
14x ROAS

Today, I’m going to share with you EXACTLY how we did it.

Why listen to me?

My agency Growth Yard has run B2B marketing campaigns for over 2,500 companies globally.

Our team of world-class marketers are constantly testing new channels, A/B testing copies & ads, and analysing huge amounts of data to see what does/doesn’t work right now.

I share those findings in Lee’s List, so you don’t have to spend 5-figures figuring out where to invest your marketing dollars yourself.

The Secret Sauce

The trick to cold calling is to make the calls lukewarm.

Here’s the exact method we use:

1. Use Cognism to find a list of ‘diamond-verified’ mobile/cell phone numbers and email addresses of prospects in your ICP.

2. Create a free guide that your ICP would love to receive. Here’s an example of the one we use.

3. Use a cold email-sending tool such as Quickmail to email everyone on the list the free guide. The goal is not to get a response, just to offer some free value and something to talk about on the call. If you’re unsure how to send cold emails, see my ‘cold emails secrets revealed’ post.

4. 1-3 days after you send the email, call the contact and use a script that goes something like this:

   
   Good morning, is that [first_name] from [company]?
   Yes

   Great! It’s [your_name] from [you_company].
   I’m just calling to check that you received the [name_of_free_guide] that I emailed over yesterday?
   I don’t recall seeing it.
   No problem. I get that email inboxes are pretty manic these days!
   Would you mind if I asked a question?
   Sure, go ahead.
   Are you guys [experiencing_pain_point] right now, and looking for a way to fix it?
   Yes of course, isn’t everyone?

   For sure.
   The reason I ask is because I think our product/solution could help you solve that issue in 30 days, and it won’t cost you a penny unless we achieve that goal.
   If I could promise that, would you be open to booking a Zoom call to see how it works?
   Yeh, I guess.
   Great, let’s get something booked in the calendar!

5. Repeat this 100+ times per day for a month.
   

Costs:
Cognism license: £4,200
Cognism credits: £1,600
Quickmail: £40
Cold calling software (optional): £120

Total costs - £5,960

OR

If you can’t convince someone on your team to make thousands of cold calls every month, or if you don’t want to invest in a Cognism license before you know how well it works, you can outsource the whole process to my agency.

Growth Yard’s done-for-you telemarketing service starts at just £1,495 per month, with no minimum term.

To learn more about our telemarketing service: Book A Discovery Call.

That’s it!

I hope that was useful.

As always, if you have any questions, simply reply to this email and I’m happy to answer them. :-)

Go get it!

Lee